04.19.23
Content Creation Strategies are a Must for B2B Organizations
It’s been nearly three decades since Bill Gates’ profound “Content is king” essay was published on the Microsoft website. And while a lot has changed over the years — at Microsoft, on the internet and across the business world at-large — the importance of content is not one of them. In fact, many would argue that purposeful content creation is more vital today than ever before, thanks to the ability marketers now have to deliver highly targeted content to custom audiences. That’s especially true for B2B businesses, who are finally starting to harness the power of content in the same way their B2C counterparts have been.