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EGR Blog: Video Marketing Creates Wins for Businesses
04.24.23

Video Marketing Creates Wins for Businesses

If a picture is worth a thousand words, the value of moving pictures must be nearly incalculable — but we still wanted to give it our best shot. That’s why we put together this list of a few of the top benefits of video marketing.

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EGR Blog: Content Creation Strategies are a Must for B2B Organizations
04.19.23

Content Creation Strategies are a Must for B2B Organizations

It’s been nearly three decades since Bill Gates’ profound “Content is king” essay was published on the Microsoft website. And while a lot has changed over the years — at Microsoft, on the internet and across the business world at-large — the importance of content is not one of them. In fact, many would argue that purposeful content creation is more vital today than ever before, thanks to the ability marketers now have to deliver highly targeted content to custom audiences. That’s especially true for B2B businesses, who are finally starting to harness the power of content in the same way their B2C counterparts have been.
EGR Blog: Channel Marketing Trends for 2023
04.14.23

Current Channel Marketing Trends to Watch: 2023

Across channel marketing and the B2B landscape, the end-customer is at least once removed, complicating experiential planning. Instead, these businesses have concentrated their efforts on the partner experience, or ensuring the channel partners they work with encounter little to no friction along the way.
EGR Blog: Engagement Industry of Today - Impact of Technology
03.20.23

Engagement in the Workplace: The Impact of Technology

The IRF predicts that overall incentive budgets will increase by some 44% in 2023. While it’s still too early to label this claim as fact, one thing we do know is that technology is playing an increasingly larger role in how companies design and implement engagement-based incentives for their employees. Read on as we explore a few facets of technology’s influence on today’s engagement space.
EGR Blog: The Psychological Importance of Recognition in the Workplace
03.13.23

The Psychological Importance of Recognition in the Workplace

Positive reinforcement has been repeatedly linked to higher productivity and employee engagement. In general, positive reinforcement works by triggering the release of dopamine in the brain, generating feelings of pride and pleasure. In essence, we instinctively work harder because we’re chasing that next dopamine hit. Today, we’ll look closer at recognition as a psychological need and the impact it can have on a workplace.
EGR Blog: The Pros and Cons of Conversational Marketing
03.08.23

The Pros and Cons of Conversational Marketing

Research shows that more than 80% of consumers rate an “immediate” response to a sales or marketing question as very important. Further, 90% say an immediate response is very important when the question relates to customer service. In an attempt to satisfy consumer demand and the corresponding thirst for immediacy, brands are turning to tactics like conversational marketing.
EGR Blog: Meaningful Branding Builds Loyalty and Advocacy
03.03.23

Meaningful Branding Builds Loyalty and Advocacy

When done right, meaningful branding builds trust, creates memorability for the brand, and leads to true brand loyalty and evangelism.

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