07.14.23
3 Engagement Strategies to Boost your B2B Marketing Strategy & Increase ROI
In the tough economic environment of 2023, making hard choices matters more than ever. For marketers in charge of many sales channels, stretching a budget across multiple audiences can get tricky and hard to justify. Where should that spend go? We believe embracing a purpose-driven and people-focused mindset helps drive better ROI for channel marketing initiatives. Engagement should be built into the core, since it’s all about bettering relationships. Here are our top 3 strategies that consistently provide good ROI year over year, because they energize and invigorate the channel relationships. Read on to learn how we work with marketing teams to get the best return on their B2B channel marketing strategies.