Content Creation Strategies are a Must for B2B Organizations
It’s been nearly three decades since Bill Gates’ profound “Content is king” essay was published on the Microsoft website. And while a lot has changed over the years — at Microsoft, on the internet and across the business world at-large — the importance of content is not one of them. In fact, many would argue that purposeful content creation is more vital today than ever before, thanks to the ability marketers now have to deliver highly targeted content to custom audiences. That’s especially true for B2B businesses, who are finally starting to harness the power of content in the same way their B2C counterparts have been.
Current Channel Marketing Trends to Watch: 2023
Across channel marketing and the B2B landscape, the end-customer is at least once removed, complicating experiential planning. Instead, these businesses have concentrated their efforts on the partner experience, or ensuring the channel partners they work with encounter little to no friction along the way.
Engagement in the Workplace: The Impact of Technology
The IRF predicts that overall incentive budgets will increase by some 44% in 2023. While it’s still too early to label this claim as fact, one thing we do know is that technology is playing an increasingly larger role in how companies design and implement engagement-based incentives for their employees. Read on as we explore a few facets of technology’s influence on today’s engagement space.
The Psychological Importance of Recognition in the Workplace
Positive reinforcement has been repeatedly linked to higher productivity and employee engagement. In general, positive reinforcement works by triggering the release of dopamine in the brain, generating feelings of pride and pleasure. In essence, we instinctively work harder because we’re chasing that next dopamine hit. Today, we’ll look closer at recognition as a psychological need and the impact it can have on a workplace.
The Pros and Cons of Conversational Marketing
Research shows that more than 80% of consumers rate an “immediate” response to a sales or marketing question as very important. Further, 90% say an immediate response is very important when the question relates to customer service. In an attempt to satisfy consumer demand and the corresponding thirst for immediacy, brands are turning to tactics like conversational marketing.