3 Engagement Strategies to Boost your B2B Marketing Strategy & Increase ROI
In the tough economic environment of 2023, making hard choices matters more than ever. For marketers in charge of many sales channels, stretching a budget across multiple audiences can get tricky and hard to justify. Where should that spend go? We believe embracing a purpose-driven and people-focused mindset helps drive better ROI for channel marketing initiatives. Engagement should be built into the core, since it’s all about bettering relationships. Here are our top 3 strategies that consistently provide good ROI year over year, because they energize and invigorate the channel relationships. Read on to learn how we work with marketing teams to get the best return on their B2B channel marketing strategies.
Friction and the Role of AI in the Customer Experience
Here at EGR, we’ve been exploring the latest artificial intelligence (AI) tools. Like many, we’re enjoying them, we’re fascinated by them, and we take precautions when using them. We’ve been vigilantly (and creatively) thinking about helping our clients gain a competitive edge in this next phase of intelligent digital transformation. So are “friction-free” and “seamless” customer experiences still the ideal? How should we go about planning an engagement strategy embedded with AI?
A Look Inside the Evolution of the Customer Journey
Recent global upheaval underscores some of the most significant changes to occur in the customer journey over the last decade. Fortunately, there’s clear direction for how to adapt to these changes, using a variety of methods to meet customers where they are and solve for what they need.
Video Marketing Creates Wins for Businesses
If a picture is worth a thousand words, the value of moving pictures must be nearly incalculable — but we still wanted to give it our best shot. That’s why we put together this list of a few of the top benefits of video marketing.
Content Creation Strategies are a Must for B2B Organizations
It’s been nearly three decades since Bill Gates’ profound “Content is king” essay was published on the Microsoft website. And while a lot has changed over the years — at Microsoft, on the internet and across the business world at-large — the importance of content is not one of them. In fact, many would argue that purposeful content creation is more vital today than ever before, thanks to the ability marketers now have to deliver highly targeted content to custom audiences. That’s especially true for B2B businesses, who are finally starting to harness the power of content in the same way their B2C counterparts have been.
Current Channel Marketing Trends to Watch: 2023
Across channel marketing and the B2B landscape, the end-customer is at least once removed, complicating experiential planning. Instead, these businesses have concentrated their efforts on the partner experience, or ensuring the channel partners they work with encounter little to no friction along the way.
Engagement in the Workplace: The Impact of Technology
The IRF predicts that overall incentive budgets will increase by some 44% in 2023. While it’s still too early to label this claim as fact, one thing we do know is that technology is playing an increasingly larger role in how companies design and implement engagement-based incentives for their employees. Read on as we explore a few facets of technology’s influence on today’s engagement space.
The Psychological Importance of Recognition in the Workplace
Positive reinforcement has been repeatedly linked to higher productivity and employee engagement. In general, positive reinforcement works by triggering the release of dopamine in the brain, generating feelings of pride and pleasure. In essence, we instinctively work harder because we’re chasing that next dopamine hit. Today, we’ll look closer at recognition as a psychological need and the impact it can have on a workplace.
The Pros and Cons of Conversational Marketing
Research shows that more than 80% of consumers rate an “immediate” response to a sales or marketing question as very important. Further, 90% say an immediate response is very important when the question relates to customer service. In an attempt to satisfy consumer demand and the corresponding thirst for immediacy, brands are turning to tactics like conversational marketing.