THE EGR BLOG / INNOVATION Storytelling is an age old art form that is thoughtfully crafted and shared with others to recreate a feeling or experience. Often, it makes an emotional connection with its listeners and engages them on a personal level. One of the most powerful things about storytelling is how it can bring […]
THE EGR BLOG / STRATEGY Typically seen within all, if not most video games, the technique of gamification has quickly developed from guiding a community of gamers through pre-planned game mechanics to allowing business’ to influence a community of consumers and increase consumer engagement and/or influence consumer behavior. Over the years, this term has transformed […]
THE EGR BLOG / STRATEGY Within the world of product marketing, loyalty incentives are one of the leading techniques to boost sales and target consumers within their guided consumer journey. With the state of the current economy, many companies have come to rely on these incentives to enhance three factors: boost their sales, create a […]
THE EGR BLOG / INDUSTRY NEWS “Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” (Tim Brown, president and CEO, IDEO) Throughout the course of our daily lives, our interactions with the environment around […]
THE EGR BLOG / STRATEGY “Time spent on mobile devices has doubled, as well as the implications of that fact on marketing, will lag behind in connecting to the tech-savvy consumer.” (Media Post: 2017 Is the Year Of Consumers: Meaningful Engagement Means A Strong ROI) In the industry today, marketing & engagement companies alike have […]
Check out the Harvard Business Reviews’ advice for best practices when executing on the strategy of consultative selling.
EGR lends its success to our clients all over the globe. Here is a shot from our first ever live QIAcast for QIAGEN. Our outreach spanned to 25 different global locations and over 63 business groups within QIAGEN’s company worldwide.
For over 47 years EGR has been brand architects, business consultants, marketing agents, creative directors, application developers, engagement engineers and corporate conference planners for Dow Jones and S&P 500 companies across the globe. It is a remarkable legacy of success and innovation – let us talk to you about how we can energize your company […]
We are proud to introduce our newest branch of the EGR family, EGR Building Products Group, a division solely dedicated to the building supply industry. EGR Building Products Group will provide best-in-class channel engagement solutions for America’s leading building materials companies. For more information and learn about our speciality Engagement Portals, visit our microsite or contact Rob Legge […]