Sep 29, 2017

THE EGR BLOG / STRATEGY BY BRITTANY JOHNSTON | 3 MINUTE READ “By the year 2020, it is predicted that video content will account for 79% of global internet traffic.” (The Case for Increasing Video Marketing Budgets, TubularInsights) A video is a dynamic form of storytelling that involves recording, reproducing, or broadcasting moving visual images. […]

Aug 15, 2017

THE EGR BLOG / STRATEGY BY BRITTANY JOHNSTON | 2 MINUTE READ Transparency is a word you quite often here in conversations when discussing the modern workplace. When effectively executed, the importance it brings to the relationship between employees and management can be both beneficial and essential to the success of your organization or company. […]

Jun 21, 2017

THE EGR BLOG / INDUSTRY BY BRITTANY JOHNSTON | 3 MINUTE READ “71% of North American enterprise respondents are expanding or implementing web content management systems.” (The Ultimate Guide for Headless Content Management Systems, CMS Connected) For many tech-savvy individuals, digital experiences have become streamlined into our everyday lives. From executing simple processes such as: […]

May 12, 2017

THE EGR BLOG / LEADERSHIP BY BRITTANY JOHNSTON | 3 MINUTE READ “Leaders can have great ideas, but true thought leaders have the courage to express their ideas and inspire others to implement them.” (What Is Thought Leadership, and Why Does It Matter?, Business News Daily) What is the real purpose of thought leadership? Business-minded […]

May 1, 2017

THE EGR BLOG / INNOVATION BY BRITTANY JOHNSTON | 3 MINUTE READ “Storytelling is an age old art form that is thoughtfully crafted and shared with others to recreate a feeling or experience. Often, it makes an emotional connection with its listeners and engages them on a personal level.” One of the most powerful things […]

Apr 30, 2017

THE EGR BLOG / STRATEGY BY BRITTANY JOHNSTON | 3 MINUTE READ Typically seen within all, if not most video games, the technique of gamification has quickly developed from guiding a community of gamers through pre-planned game mechanics to allowing business’ to influence a community of consumers and increase consumer engagement and/or influence consumer behavior. […]

Apr 17, 2017

THE EGR BLOG / STRATEGY BY BRITTANY JOHNSTON | 3 MINUTE READ Within the world of product marketing, loyalty incentives are one of the leading techniques to boost sales and target consumers within their guided consumer journey. With the state of the current economy, many companies have come to rely on these incentives to enhance […]

Apr 7, 2017

THE EGR BLOG / INDUSTRY NEWS BY BRITTANY JOHNSTON | 3 MINUTE READ “Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” (Tim Brown, president and CEO, IDEO) Throughout the course of our daily […]

Mar 30, 2017

THE EGR BLOG / STRATEGY BY BRITTANY JOHNSTON | 3 MINUTE READ “Time spent on mobile devices has doubled, as well as the implications of that fact on marketing will lag behind in connecting to the tech-savvy consumer.” (Media Post: 2017 Is the Year Of Consumers: Meaningful Engagement Means A Strong ROI) In the industry […]

Mar 16, 2017

THE EGR BLOG / CLIENT NEWS BY BRITTANY JOHNSTON | 1 MINUTE READ EGR lends its success to our clients all over the globe. Here is a shot from our first ever live QIAcast for QIAGEN. Our outreach spanned to 25 different global locations and over 63 business groups within QIAGEN’s company worldwide. < BACK TO […]