Crafting an Authentic Brand Through Storytelling
May 1, 2017


“Storytelling is an age old art form that is thoughtfully crafted and shared with others to recreate a feeling or experience. Often, it makes an emotional connection with its listeners and engages them on a personal level.”

One of the most powerful things about storytelling is how it can bring people together and offer real value and insight to a subject matter.

There are several ways you can ensure the most authentic brand story for your customers:

Within many companies and business’ today, storytelling offers a chance to pull back the curtain and give it’s customers and consumers a chance to understand the added value their service or product can bring to their lives while meeting their needs.


For more information on the influence of gamification, check out the links below:

1. Forbes

2. Entrepreneur



FORBES – How to Write Brand Stories That Build Emotional Connections

ENTREPRENEUR – There’s an Art to Telling Your Brand’s Story: 4 Ways to Get It Right

DUCTTAPE MARKETING – How to Create a Compelling Six-Second Brand Story

KISSMETRICS BLOG – How to Create an Authentic Brand Story that Actually Improves Trust