Crafting an Authentic Brand Through Storytelling
May 1, 2017

THE EGR BLOG / INNOVATION

“Storytelling is an age old art form that is thoughtfully crafted and shared with others to recreate a feeling or experience. Often, it makes an emotional connection with its listeners and engages them on a personal level.”

One of the most powerful things about storytelling is how it can bring people together and offer real value and insight to a subject matter.

There are several ways you can ensure the most authentic brand story for your customers:


Within many companies and business’ today, storytelling offers a chance to pull back the curtain and give it’s customers and consumers a chance to understand the added value their service or product can bring to their lives while meeting their needs.

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For more information on the influence of gamification, check out the links below:

1. Forbes

2. Entrepreneur

 

Sources:

FORBES – How to Write Brand Stories That Build Emotional Connections

ENTREPRENEUR – There’s an Art to Telling Your Brand’s Story: 4 Ways to Get It Right

DUCTTAPE MARKETING – How to Create a Compelling Six-Second Brand Story

KISSMETRICS BLOG – How to Create an Authentic Brand Story that Actually Improves Trust